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"Mannow"
Design project at VIA University
Autumn 2016

I created the imaginary fashion brand Mannow for a design assignment focusing on target groups and design. The collection is made for the contemporary, eco-conscious man, who just don’t want to blend in.

Inspiration was drawn from streetwear trends, some of my favourite Finnish hip-hop music and a few contemporary artists working in different mediums.

A lot of the collections details and effects are created with fabric manipulation and different solutions for utilising second-hand fabrics.

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